Chapter 1: Why A Book On Loglines?
Are you a writer or a salesperson? If your answer is that you’re a writer, you are only half right. Though you don’t sell cars or home appliances, making movies or television shows begins with selling your script or idea. The basic elements of selling are similar in every area of sales, including the entertainment business.
Chapter 3: Who Gets Meetings And Why? The Secret
Do you want to make your living as a film or television writer, producer, or director? Have you already written a spec script or pilot, or several? Now you need people in the industry to read your material, or hear your pitch. How do you make that happen?
By definition, being a “working professional” in film and television means selling projects and getting hired, so that you’re actually being paid for your work and you don’t have to work a non-industry job to pay your bills.
Chapter 9: The Purpose Of Your 15 Second Pitch
What’s the purpose of your 15 second pitch? When I ask writers this question, I get answers like, “to sell my script,” “to get an agent,” “to get my movie made,” and other similar answers. Of course, this is not the purpose of the 15 second pitch. Hopefully, I am changing your thinking about the purpose of the 15 second pitch.
Have you given any thought to what the buyer’s purpose is in listening to your logline?
Chapter 11: The Actual Pitch
You’ve managed to get a development executive or producer on the phone, and you would like them to read your script, or you’re at a party talking to a big-time Hollywood agent. You’ve introduced yourself and told them that you’ve just written a script (or you have a story for a movie that you’d like to pitch).
If they are polite or have any curiosity at all, they will ask you, “What’s it about?” This is your opportunity…